Using conceptual imagery of your product, represent the values and intentions of the toy that reflect the Hamleys brand and market position as a wholesome and educational toy store.


The final three boards were accepted for presentation to the D&AD judges following two stages of elimination from entries UK-wide.


Specification:


  1. •Size: 297x420mm

  2. •S/S Full Colour Mounted


Highlights:


  1. •Classic overall look and feel

  2. •Strong, adaptable logo


Key Skills:


  1. •Concept generation / representation

  2. •Emotive colour theory

  3. •Image adaptation via Adobe Photoshop

The Gyrophone material was part of a University project set up in response to a D&AD competition. “... an educational charity that represents the global creative, design and advertising communities.” (dandad.org) The primary goal was to produce a hand-crafted children’s toy for Hamleys toy store, however for submission to D&AD three boards were to be submitted capturing the essence of the project.

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